Many people rely on Twitter for instantaneous answers on breaking news even before news outlets have a chance to cover the stories. But now, Twitter is beginning to gain ground as a popular search engine, too, which leads some people to question: should Google be worried?
One big difference between the two search options is that Twitter not only allows searches, but users can comment on the findings- as they often do.
Another big difference that separated Twitter from Google is Google’s ability to organize realtime information. The service was called “realtime search” and automatically appeared on the search results page when a search was conducted.
But this technology was made possible to Google through Twitter. Last year, Twitter chose not to renew Google’s access to this capability. This gap has shifted more people to doing their searches on Twitter. At the same time, Twitter is improving it’s search abilities.
As a result of these changes, Google is losing users to Twitter, a change that Twitter is capitalizing on. The proof of this can be seen on Twitter’s search page. Now, when users go to Twitter for a search, their search page pops up with the heading “see what’s happening right now”.