Twitter is capitalizing on the immense popularity of music on it’s network by teaming with Pepsi to offer a global partnership. The arrangement will give Twitter users a new and exciting way to discover music.
Music is such a huge interest on Twitter that the top five most-followed accounts are those of musicians.
The partnership will offer many services including weekly music updates, live streaming of concerts and even free music downloads, all through Twitter. Users will simply go into Twitter’s Pepsi account to access the music downloads from Amazon MP3.
Twitter will also be utilizing it’s own real-time data by providing a new weekly video series focusing on music. The series is called “Live for Now Music”.
Throughout the summer and fall, users will also experience pop-up concerts in the U.S. featuring major artists that have amassed large Twitter followings. Concerts will be announced in advance so that the social media service can amply spread the word.
Each concert will also be sent through Pepsi’s Twitter page so that songs can be requested by users.
The partnership is intended to draw more attention to Pepsi. Pepsi has earmarked an additional $600 million for their 2012 marketing budget to try to recover the #2 beverage position that was lost to diet coke in 2010.
Twitter currently has over 140 million users.