Microsoft’s Worldwide Partner Conference was the venue of one of the most anticipated launches recently. Microsoft’s flashy new tablet “Surface” was unveiled. And much to the surprise of Microsoft partners, along with the software, the hardware too was manufactured by manufactured. As soon as Surface was unveiled, Microsoft became a worthy competitor to Apple and took on new rivals including many of its long time PC Manufacturing partner such as Hewlett-Packard, Acer and Dell.
Microsoft CEO Steve Ballmer contest recent speculation that his company has plans to compete with Windows 8-licensing hardware makers by saying that Surface is only a reference design for what could be.
According to Ballmer PC makers have nothing to few from Microsoft’s venture into manufacturing. The company has no plans of shunning them out of future device making for the company. Here a snippet of what he said, “Surface is just a design point. It will have a distinct place in what’s a broad Windows ecosystem. And the importance of the thousands of partners that we have that design and produce Windows computers will not diminish. We have a mutual goal with our OEM partners to bring a diversity of solutions, Windows PCs, phones, tablets, servers to market. And what we seek to have is a spectrum of stunning devices, stunning Windows devices. So, every consumer, every business customer can say, “I have the perfect PC for me.”…We’re excited about the work our OEM partners are doing on Windows 8.”
Ballmer is enthusiastic about surface claiming that it may sell a few million of its tablets over the course of the next 21 months. He forecasted as much as 375 million Windows PC shipments over the next year. Talking about the importance of Microsoft’s OEM partners, Ballmer said that his company is excited about the work hardware makers are doing with Windows 8. According to him it is important o have a diversity of devices in order to make Windows 8 a real success.
It is said to be cut throat competition for the arch nemesis Apple iPad, although that seems like a very distant possibility. With a larger 10.6 inch screen, smooth aluminum contours and two ports to iPad’s one, it will give the Apple tablet considerable competition in the usability area.
The Windows 8 operating system is all set to Release to Manufacturing (RTM) in the first week of August, with a public release due in late October and hardware manufacturers are readying the mainly Intel-based Windows 8 tablets to coincide with the launch.