Social networking site Facebook’s recent user vote resulted in only 342,632 votes, a mere 0.04% of its more than 900 million users worldwide.
Elliot Schrage, Facebook’s vice president of communications, public policy and marketing, expresses the company’s disappointment, saying, “Despite our substantial outreach effort, the number of people who voted constituted such a small and unrepresentative percentage of our user community.”
According to Schrage, these efforts include translating the documents and voting application into the most popular languages, announcing in news feeds, use of desktop and mobile advertisements, and media coverage.
Facebook users are stating that despite these supposed efforts, their inability to vote was due to lack of information than lack of interest in the process.
Facebook user Stefano Bellezza explains, “I’ll second whoever said that this poll was hidden quite deeply in the site, it had no prominence at all, and I found only because I read on the newspapers that it existed at all, and Googled it.”
Despite the negative feedback and election failure, Schrage thanked all site users for their participation and feedback which they will take it into consideration in the future.