Facebook added a couple of enhancements to the website by improving the security settings of Pages and creating a scheduled posts feature.
Social networking sites such as Facebook always have to deal with protection and security of accounts. Facebook’s new feature that delegates restricted Pages administrator rights will hopefully minimize this omnipresent risk.
The Pages entity is used for marketing by businesses such as Converse and Starbucks, and personalities such as Lady Gaga and Justin Bieber. But these Pages are also susceptible to spam attacks that can potentially harm the promoted brand names.
The new Facebook access-control changes allow Pages admins to have separate roles with different abilities — manager, content creator, moderator, advertiser, and insights analyst, in order of decreasing power. Managers can create posts, manage comments and ads, and exclusively manage other admin roles. Each administrator must be tied to a different person’s Facebook page.
This security enhancement is meant to prevent potential attacks, or at least limit the previously all-inclusive access to accounts. As an added measure, Ryahn McGeehan, head of Facebook’s security response team, revealed that Facebook paid more than $300,000 to 131 researchers to hack into the system to reveal flaws in the site’s security.
Another enhancement in the social networking site is the ability to schedule future posts. Pages users choose the type of post, click the clock icon, pick a future date, and click “schedule.” Posts can be scheduled up to six months in advance, at 15-minute intervals. It even allows backdating posts. Users can choose a date in the past, and the post will appear at the appropriate place on the Page timeline corresponding to the user’s time zone.
These changes followed the release of Facebook’s iPhone Pages app, in efforts to increase the ease and security of access to the site.